Friday, August 21, 2009

Stephenie Meyer meet the Skaters

Stephenie just doesn't appeal to the Romantic or Vampire lovers crowd. But as I said before I'm not surprised at the success Stephenie Meyer still gets! My point being she now has a new crowd that she appeals to and its the skaters. Hey, I wouldn't blame her, skaters are hot :)
Like a freestyle skater poised at the edge of a half-pipe, Hobo Skate Co.
founders Jared Hancock and Chad Swensen were fearless when they launched their
skateboard company five months ago.

"With the power of social media
right now, it's never been a better time to leverage a company," said Swensen,
despite the no-spend trend among consumers.

Scottsdale-based Hobo Skate
Co. has harnessed the power of social media such as Facebook and MySpace not
only for marketing but also for feedback from their fans on their skateboard and
T-shirt designs. More than 6,000 people joined Hobo's Facebook page in the first
month, many through a T-shirt giveaway promotion.

And now the
company is set to ride another pop-culture wave when it teams with "Twilight"
author Stephenie Meyer to sell merchandise based on her sci-fi thriller "The
Read more here!
Article, Source by AZCentral

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